How Legal Should Work Hand-in-Hand with Your SaaS Sales Team

In the fast-evolving world of Software as a Service (SaaS), sales teams are often at the forefront of business growth and client relations. Yet, there is an indispensable department crucial to ensuring every sale’s success: the legal team. At Athena Innovation & Legal, we believe that seamless collaboration between these two entities can supercharge sales and protect your company’s interests. Here’s why and how.

1. Understand the SaaS Landscape Together

Legal Insight: The world of SaaS comes with its own set of regulatory requirements, data privacy concerns, and contractual obligations. A well-informed legal team can ensure that these terms are not overlooked during the sales process.

Sales Angle: By understanding these legal intricacies, sales teams can confidently answer client queries, handle objections, and position the product as not just valuable but also compliant and trustworthy..

2. Co-Create Contract Templates

Legal Insight: Contract negotiations are one of the biggest challenges in finalizing a SaaS sale. The legal team can streamline this process by creating flexible contract templates that address common client concerns and regulatory requirements.

Sales Angle: With these templates, sales teams can expedite the sales cycle, knowing that most of the terms have already been pre-vetted and are designed to facilitate quicker closures.

3. Provide Continuous Legal Training to Sales

Legal Insight: Laws and regulations, especially around data privacy in the SaaS domain, are constantly evolving. The legal team should keep the sales team updated about any changes that might impact the sales conversation.

Sales Angle: A salesperson equipped with up-to-date legal knowledge can foster trust with potential clients and articulate the company’s commitment to compliance and best practices.

4. Open Channels of Communication

Legal Insight: Legal teams should be approachable. An open-door policy or regular catch-ups ensures that sales teams can quickly clarify doubts, discuss unique client requirements, or better understand specific contractual clauses.

Sales Angle: This reduces the back-and-forth during deal negotiations, making the sales process smoother and faster.

5. Jointly Handle Client Onboarding

Legal Insight: The onboarding process often involves setting up terms of service, understanding data handling protocols, and ensuring that service level agreements are clear. The legal team’s involvement ensures that these are correctly implemented from day one.

Sales Angle: A smooth onboarding process sets the tone for a positive long-term client relationship. With legal involved, sales can assure clients that all terms agreed upon are being met meticulously.

A proactive partnership between the legal and sales teams can be a game-changer for SaaS businesses. At Athena Innovation & Legal, we advocate for this collaborative approach, ensuring that the sales process is about closing deals and laying the foundation for sustainable, compliant, and mutually beneficial client relationships.

Are you interested in working with Athena Innovation & Legal? Schedule a free consultation today to get started.

**The information provided herein is a general background of contractual, technology and intellectual property law concepts. It does not constitute legal advice, and should not be relied upon as legal advice. Athena Innovation & Legal, nor the author, make no express or implied representations or warranties in respect of the information, including but not limited to the accuracy of the information.**